What do you tend to take for granted❓
As G.K. Chesterton reminds us, “The critical thing is whether you take things for granted or take them with gratitude.”
This season of thanksgiving, I’m deeply grateful for my incredible clients—thank you for your trust and partnership. It’s an honor and privilege to support your vital work in education.
My gratitude also overflows for the phenomenal mentors, colleagues, friends, and family who empower and inspire my work. You know who you are 🧡.
#gratitude #thanksgiving #schoolmarketing #independentschools #independentschool #schoolcommunications #marketingtips #marketingstrategy #educationmarketing #indieschools #privateschools #schoolcommunication #strategiccommunications
I’m honored to again be presenting 🧑🏼🏫 at the 2025 Small School Leaders Conference! This virtual conference will occur February 4-7 and feature 33+ sessions delving into the specific challenges small private schools face—including marketing, admission, development, and leadership.
I’m excited to talk about how you can whip your 🖥️ website’s content into shape for a seamless redesign or summer refresh ✨.
Through Dec. 19, tickets are 25% off. 🥳 Use code LEADERS25 at checkout.
Register now and take your school to the next level 👉 bit.ly/492gOPc
I look forward to seeing you there!
🌐 smallschoolsconference.com
#SmallSchoolsConference2025 #SchoolSupport #SmallSchoolSolutions #MarketingHelp #EducationConsulting #smallschools #privateschools #independentschools #schoolmarketing #professionaldevelopment #marketingtips #marketingstrategy #educationmarketing #indieschools #schoolcommunication #strategiccommunications
Do you look at marketing as a cost…or a growth driver❓
In 2022, @enrollmentorg, @naisnetwork, and NBOA released the Independent School Cost-Per-Enrollment Study. It brings together research, data 📊, and best practices to help schools make more informed decisions around funding and support for enrollment efforts.
For an industry that has struggled with bad data, and with roughly 50% of independent schools in the US apparently being under their enrollment goals, it’s critical that schools understand that tuition 💲 represents, on average, 70% of their revenue.
For schools not meeting their enrollment goals, the Cost-Per-Enrollment Study is prescriptive: you need to spend money 💸 to make money 💰. And the ROI on marketing efforts would make the private sector green with envy: on average, $7 in tuition is generated by every dollar spent to enroll a new student.
School leadership can’t fall into the trap 🚫 of simply controlling expenditures. Schools need to spend strategically, i.e., spend in the right places to hit enrollment goals, feed operating revenue, and keep the institution healthy.
Thank you to Kevin MacNeil of @metricmarketing for geeking out on this topic and providing countless insights 💡 on the Cost-Per-Enrollment Study on @inspiredschoolmarketers SparkCast’s most recent podcast episode.
Kevin’s final 2 final takeaways for private schools:
1️⃣ Understand your software costs and get the most out of these expenditures as possible, including getting help on implementation to ensure utilization is strategic
2️⃣ Increase your marketing and advertising budgets (separate from communications) since the data show that most schools don’t spend enough and therefore risk not meeting their enrollment goals
#datadrivenmarketing #datadrivendecisions #schoolmarketing #independentschools #independentschool #schoolcommunications #marketingtips #marketingstrategy #educationmarketing #indieschools #privateschools #schoolcommunication #strategiccommunications
